to connect you to the people who create your success
by employing the design thinking that ensures that your
brand shines brightly against your competitors.
Fuga's purpose and promise are to work with you to highlight what makes your product, business or organisation different, more exciting, and more desirable than anyone else's. “This is what we mean by branding — working together to discover and design brand and marketing communications that strengthen and communicate your unique value and promise”.
Do you need to elevate your unique value proposition? Call: +44 (0)1424 715 533
Much of designing brand and marketing communications is about defining and presenting a point of differentiation. It is all about what makes you credible to your customers and extraordinary within the sector you operate. Get this right, and your organisation will stand out brightly against your competitors.
However, defining and communicating that “difference” that makes you stand out in the crowd for positive reasons can be challenging! Firstly, everybody wants to express similar values (quality, innovation, passion, responsibility, etc., to name a few*). Secondly, it's not easy to communicate values, and there may also be many practical reasons why you can't (yet) fully manifest your dream vision!
The flexibility and versatility to help you cost-effectively develop, analyse, visualise and test concepts. Then design and deliver a communication strategy and materials tailored to meet your objectives, capabilities, and budgets is how Fuga will help you reduce risks.
There's no one-size-fits-all! By working with you to uncover or refocus benefits that genuinely build credibility and differentiation for you, we will find a solution that fits your objectives, budget and in-house capabilities. And then expertly design and deliver the materials that will effectively communicate those values.
*For cost-conscious, commercially aware, creative design-thinking: phone +44 (0)1424 715 533.
Credibility: 30+ years working as a designer and consultant in brand, marketing communications and information design, working with SMEs, corporations and organisations in everything from technology to consumer goods to materials and entertainment, education and international development; the list of “brands” is long and the experience invaluable!
The benefits to you? It's twofold!
Firstly: the experience gained from working with a broad selection of intelligent brands, specifically their CEOs and senior leadership (some of which for nearly 20 years), is ingrained within the work. And it's not so much about a long list of “known” organisations—it's the people! The people within those organisations make them successful. And the valuable lessons learned from working with those people are the most valuable assets in Fuga's design work.
Secondly: broad experience ensures there are no one-trick ponies here! Fuga delivers an analytical thinking, problem-solving approach working directly with you to find the right solution to your communication and design needs. And when employed as your consultant, focused on the design, delivery and management of your objectives. If other specialist services are needed (makers, producers, contractors, developers, printers etc.), it's managed as part of your project. Costs are transparent and offered to you at a cost price—no markups!
Sounds good? Phone +44 (0)1424 715 533
As an independent design consultant, Fuga generally needs to work with decision-makers within an organisation or business to help clarify what it stands for. “Evolution or revolution? To design communications that add value to you or your organisation, it's essential to begin by learning about the challenges you face and the opportunities you're exploring”.
When establishing or reassessing your brand presentation, together, we need to explore how you or your organisation are (or need to be) perceived. Do we go with incremental changes or "The Big Idea?" These are essential questions whether you are; an executive of a large organisation, owner-manager of a company, or an entrepreneur just starting a business venture. The conclusions we reach together and the solutions we agree to develop will ultimately influence your success.
The individual(s) with authority to make strategic changes to how you present your organisation should be part of the project team to work through these questions. But although sometimes challenging, it's usually an exciting and enjoyable process in which we all learn something new! Sound interesting? +44 (0)1424 715 533 or email us with a detailed brief of your project.
The decision to trust is a significant one… we understand this implicitly as trust is what we help build between our clients and their customers. We can talk at length via phone, Zoom or FaceTime, but in the first instance, please call: +44 (0)1424 715 533 or send us an email with a detailed brief of your project. We can discuss and agree on how best to progress from there.
(*Confidentiality: “We are familiar with working under NDA's where applicable”)