create a positive perception for your product, company,
or organisation… it's all about connecting you to the people
that create your success by using persuasive design to
emotionally encode, position and strategically
separate your message from the competitive noise.
This is what we believe. People with the vision and drive to build a business are extraordinary. Leaders who inspire passion and commitment within an organisation, are extraordinary, and the people who focus on creating a better, fairer, and more sustainable future… are extraordinary.
This is what we do. We work with you to challenge the ordinary and unveil the extraordinary in everything you do to develop the narrative that positions your brand, creates your identity, and cuts through the competing noise. By design, we create a positive perception for your product, company, service or organisation to help build a strong, persuasive and enduring brand.
Are you memorable or forgettable? “Why ‘emotions and personality’ are necessary in communication design.”
Emotions drive behaviour; the role of emotion within decision-making is significant, whether we like it or not, emotions will influence the ‘rational’ decisions we all make today. Moreover, the role of emotion in memory (how we encode and later recall information) can't be ignored when building a brand that needs to connect with people. Wherever possible, we use ‘brand personality’ to explore this interaction between emotion, visual selective attention, and memory, to help create a positive influence on people's brand perception, habits, and choices.
‘Design’ is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users or customers. ‘Design’ can be described as “creativity deployed to a specific end.” (Cox Review of Creativity in Business).
Fuga is a solution-focused design thinker. We explore the concept of ‘framing’ to design visual communications that create a positive customer perception for our clients. ‘Design’ is a passion that has driven us for over thirty years; we’ve worked with corporations, public bodies, social enterprises, charities, and entrepreneurs. We’ve designed entertainment and educational experiences, exhibitions, environments, identities, packaging and every conceivable form of visual media used in brand promotion and sales and marketing support. In every instance, communications with an emotional, contextual resonance created the best results.
We believe that every interaction you have with a customer (visitor or user) is an opportunity to distinguish yourself in your marketplace. For brands looking to find an edge, framing communications within a genuine (contextually relevant) personality cuts through the workaday ‘collateral clutter’ of competitors and creates a positive brand perception… this is key to being recognised as extraordinary.
We're a small ‘boutique’ team, but as we generally need to work with decision-makers, we've enjoyed successful working relationships with executives of large organisations, owner-managers of companies with 150+ employees, and entrepreneurs just starting out on a business venture. If you are looking for a multi-disciplined design resource capable of working strategically to help conceptualise, develop and deliver brand marketing communications, contact us on +44 (0)1424 715 533 or email us with a detailed brief of your project.
The decision to trust is a significant one… we understand this implicitly as trust is fundamentally what we help build between our clients and their customers. As such, we recommend that we get to know each other a little before committing to a strategic* project.
We can talk via phone, Skype or FaceTime, and we're also happy to undertake a test project for an agreed fee. In the first instance, please call us on +44 (0)1424 715 533 or send us an email with a detailed brief of your project, and we can discuss how to progress from there.
(*Confidentiality: “We are familiar with working under NDA's where applicable”)