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INSA - Self Reflection - One-night installation

Papergraphics collaborates with UK artist INSA.
© Fuga Ltd

© Fuga Ltd

Renowned UK artist INSA has chosen to use digitally-printed Digimura fabric-backed wallcovering from Papergraphics to stage his one-night installation!

"Self Reflection is greater than Self Projection".
© Fuga Ltd

Papergraphics became involved with INSA when the artist ran a competition asking fans to swap something for one of 20 limited-edition INSA and Nike t-shirts. Among offers to have tattoos of INSA's work and a legal agreement to name a baby after the artist, Francesca Selby, marketing co-ordinator at Papergraphics, offered to donate the digital wallcovering and floor graphics that were an essential part of this latest installation.

INSA’s canvases and installations are often hyper-real, finely crafted creations in which sexual desire and commodity-fetishism merge and contrast. INSA uses designs and patterns to distort the environments within which his work is installed. His intention is to immerse his audience in the shallow fantasy of materialistic aspiration where sexual objectification is flaunted as a symbol of wealth and success.

INSA’s designs are unlikely to be viewed as “shocking” in juxtaposition with the amount of sexually charged imagery and messaging currently published within a majority of mass media! However, it is exactly our complicity in this norm that INSA appears to challenge.

INSA has undertaken many private commissions for clients such as Sony, Nike and explored a number of different approaches and outlets for his artistic agenda, including designing signature collections for brands such as Kangol, Kidrobot and Oki-Ni.

In this latest collaboration, INSA's work was printed on 160 square metres of wall at the Londonewcastle gallery space in Shoreditch using, Digimura 2.1 Smooth (Digital Wallcovering), and 60 square metres of floor graphics printed on Aslan DFP47 smooth-surface vinyl and laminated with Aslan MP326 anti-slip laminate (all supplied by Papergraphics).

Products Used:

Digital Wallcoverings: The Papergraphics digital wallcovering range has been developed for designers, architects & interior display specialists. The range includes the Muramour paper-backed wall covering & the "top-end" Digimura fabric-backed wallcovering that boasts a “Class O” fire rating (essential for public spaces) even when printed. (Digital Wallcoverings)

ASLAN floor graphics: ASLAN offer special "Floor Graphic" digitally-printable laminating films that enable printing on floor space for short-term events. (ASLAN Floor Graphics)
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