Fuga Peccadilloes | Marketings & Design | Website | Hastings, East Sussex

A Plastic State of Mind

Communicating complex messages has always been a challenge ... specifically if that message is aimed at the modification of deeply embedded social behaviour

Human behavioural ecology.

Do we empathise with our environment and make a conscious decision to modify our behaviour in order to adapt to an impending global problem ...

... or will our behaviour (and physiology) be modified by the environmental factors that will inevitably influence and shape our future populations?

Behavioural Ecology

Communicating complex messages has always been a challenge—add to that the requirement to engage a broad audience with a message that is aimed at the modification of deeply embedded social behaviour and you can find yourself scratching your head with frustration. Even with the very best intentions your creative solution can land you in the situation that the 1010 team encountered when it launched its “No Pressure” video in September 2010.

This is why the above video is such a success as it positions itself in the median of current social acceptability.

If you are not too squeamish and enjoy dark humour, dig out the “1010 No Pressure” video mentioned above on You Tube (the original video has been removed!) – The 1010 campaign may have worked as “troop rallying positive propaganda” if it had been selectively distributed and targeted at an appropriate (rather than a mass) audience. Unfortunately it ended up scoring an own goal by alienating many of its supporters and providing ammunition for the decriers of man-made climate change.

Search “You Tube” for the 1010 No Pressure video mentioned above.
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We provide the following marketing and design services:

  • brand development / naming
  • corporate identity design
  • creative marketing / strategy
  • graphic design & art direction
  • photography / copywriting
  • brochure & literature design
  • user experience design / exhibition & events
  • website, intranet, extranets
  • web applications (UI/IA)
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