Fuga Fuga Case Histories
Single page websites - BETA phase projects!
Rolling a project out under a “BETA” phase is increasingly desirable!
.. projects can span a few years development - but many can also begin making money before the project is 100% finished!
Sometimes, less is a lot more valuable!
The fundamental business question when implementing a long-term project is… “just how long will it be before it starts making a profit!”
Single page websites - BETA* phase projects!
In most cases, invisibility is not an option when the profit question is asked, yet there can be a tendency to delay the process of engaging with your marketplace until some future milestone is reached!
The truth is that once passed the ALPHA* phase of securing your idea and its deliverability, promoting your new venture becomes of paramount importance—and getting your new business, service or product onto the internet as quickly as possible is one of the easiest means of beginning (and supporting) the marketing process!

Many business objectives (projects) can span a few years development and rather than waiting until all the ‘i’s’ are dotted and ‘t’s’ crossed, when the point is reached that even a single part of the project can begin to commercially deliver … rolling the project out under a “BETA” phase becomes desirable for many reasions ... and a method of reducing the extent of mental barriers to promoting the new venture is to choose to begin with just a single-page or mini website! (Pure Genius Facilities Managment)

The same goes for the introduction of new products and services as the amount of work that is required of a project team to create content for a full-blown website can still catch some business owners by surprise—and it is in these situations that a simple single-page (or mini) website can make a lot of sense … create momentum and begin the BETA phase with simple steps like a single-page website, then, keeping the project in BETA, grow the presentation until it meets the 100% completed vision behind the project!

(METRO PAPERS mini-site)

The fundamental business question when implementing a long-term project is… “just how long will it be before it starts making a profit!”
Single page websites - BETA* phase projects!
In most cases, invisibility is not an option when the profit question is asked, yet there can be a tendency to delay the process of engaging with your marketplace until some future milestone is reached!
The truth is that once passed the ALPHA* phase of securing your idea and its deliverability, promoting your new venture becomes of paramount importance—and getting your new business, service or product onto the internet as quickly as possible is one of the easiest means of beginning (and supporting) the marketing process!
*ALPHA & BETA testing traditionally refer to phases in the software development cycle—but the development logic can be equally applied to any complex project (and subsequent marketing).

Many business objectives (projects) can span a few years development and rather than waiting until all the ‘i’s’ are dotted and ‘t’s’ crossed, when the point is reached that even a single part of the project can begin to commercially deliver … rolling the project out under a “BETA” phase becomes desirable for many reasions ... and a method of reducing the extent of mental barriers to promoting the new venture is to choose to begin with just a single-page or mini website! (Pure Genius Facilities Managment)

The same goes for the introduction of new products and services as the amount of work that is required of a project team to create content for a full-blown website can still catch some business owners by surprise—and it is in these situations that a simple single-page (or mini) website can make a lot of sense … create momentum and begin the BETA phase with simple steps like a single-page website, then, keeping the project in BETA, grow the presentation until it meets the 100% completed vision behind the project!

(METRO PAPERS mini-site)

Work With Us
We provide the following marketing and design services:
- brand development / naming
- corporate identity design
- creative marketing / strategy
- graphic design & art direction
- photography / copywriting
- brochure & literature design
- user experience design / exhibition & events
- website, intranet, extranets
- web applications (UI/IA)
Talk To Us
We're always up for a discussion. If you have a design project in development
or are planning any marketing activities, please call us
for an informal chat to outline & discuss your requirements.
(Tel: +44 (0) 1424 715533)
Alternatively, you can fill out the "Call Back Form" on the right and we will contact you! In most cases we will contact you by phone within 24hrs of receiving your message.
Request a call back