Fuga Fuga Case Histories

If you have ever commissioned a brochure, catalogue, posters or have been involved in the development of a retail space, interior space or a major exhibition ... you have probably spent some time with “Swatch Books”.

Now it may be a little geeky of us but we love “Swatch Books” - there is something about the process of thumbing through organised pages of materials, textures and assessing the hue variations between satin, matt and gloss products – the selection of materials and finishes can make an enormous difference to the quality of a promotion or ambience of a space.


So we’ve been in heaven over the last six months working with Francesca and John at Papergraphics on the selection of their new product range and the development of the promotional material for their products.

This is a labour of love (tinged with a degree of stress) as with the single exception of the level of service and knowledge provided by Papergraphics, the innovative qualities and the precision associated with the development and selection of the most appropriate products for their customers, defines the difference between Papergraphics and other suppliers to the large-format marketplace.

This level of innovation has also been applied to the new Papergraphics website. In truth, it is not really a website as it has been specifically built to support the marketing of the company's Swatch Books.

The on-line Papergraphics Product Application enables the user to search the databases for products that are suitable for particular inks and applications.

As such, the Papergraphics website has been built around the product requirements with the traditional elements of a website (such as news and contact information), folded into that design.

To do this we’ve broken a few rules regarding how some people view the traditional role and interaction of a website – but as Papergraphics is an innovative business, and their customers are predominantly creative people, we figured that this was a risk worth taking!