Fuga Fuga Case Histories

Together we are beautiful
Fuga has worked with Papergraphics for quite a few years now as their “in-house” marketing and design team and we’ve loved every minute of it! From developing the initial brand strategy and rebranding the business, to the ongoing marketing, design, copywriting and photography that has helped to firmly established Papergraphics as the UK's leading independent supplier of large-format graphics media.

Always encouraged and supported by Papergraphics CEO and his vision for the company, we developed a structured yet flexible brand/marketing strategy that would promote the innovative and creative ethos of the business. A strategy that underlined the limitations of their competitors market presence and an approach that would raise a few eyebrows and most importantly, inspire and capture the imagination of their customers.

Confidence, innovation, vision & humour
Papergraphics and Fuga set out to develop an evolving business presentation that would firmly establish a unique voice and market position for company. The key to this was managing the balance of confidence, innovation, vision and humour in their marketing communications and creating a presence that would not be ignored.

From the introduction of our very first media swatch book that found its inspiration in individuality and a fearless spirit … Papergraphics had its competitors worried and the industry smiling.

Perfectly packaged with passion
All the brand attributes used to drive the marketing of Papergraphics were already firmly embedded within the people that ran the business. From the incredibly knowledgeable sales team we learned about the products and end-users. From the product managers we gained the passion for the brand, a passion imparted through their ongoing innovative approach to sourcing the world's best paper products — products tailored to specific user criteria.

From the company's “leaders” we gained the “vision” and “insight” into the marketplace, without which we could not have anticipated fundamental shifts in user profiles brought about by the introduction of new technology and new inks … every ingredient that we have introduced and designed into the building of the Papergraphics brand and the marketing of its products has reflected the heart of the business – its people.

A force to be reckoned with
Year on year over the last 5 years Papergraphics has grown in market presence and most importantly profit – we know that Papergraphics is considered the ultimate “independent” market competitor as we always have our ear to the ground. Papergraphics and Fuga thrive on competition – with the exception of the “balance sheet” what better gauge for success and foil for innovation is there than that of benchmarking yourself against your competitors.