Fuga Fuga Case Histories
Packaging Battle Bakehouse for Sainsbury’s
“We just sent 5000 cakes to Sainsbury's, and seeing them all together on the delivery pallets, they looked fantastic - thank you for all your help and creative support - I'm looking forward to the next phase” –
Kate Kent
Sainsbury’s Response
Like them!! Simple and uncluttered, but with a nice personality – the Molly illustration is a little bit quirky, which seems to suit Kate’s personality!
Colours are lovely too … it is worth asking Fuga to “future–proof” the colour palette for any products that are still but a twinkle in the minds-eye!
[www.battlebakehouse.co.uk]
Our clever bakers are supplying something new to Sainsbury's
Battle Bakehouse™ was awarded a coveted listing at Sainsbury's through the supermarket's “Supply Something New” initiative. The supermarket was so taken by the company's range of handmade cakes that from July 2008, three of the Battle Bakehouse cake range will be stocked in 120 Sainsbury's stores.
The “Supply Something New” initiative was launched by Sainsbury's in 2006 where supermarket representatives were set the task of scouting out new and innovative products ... and the deliciously clever cakes from Battle Bakehouse caught their eye.
Fuga was asked to develop the packaging for Sainsbury's
Part of what attracted Sainsbury's to the cakes created by Battle Bakehouse was the fact they were rather unusual as Kate and her team had specifically developed these cake recipes to address the increasing occurrence of food intolerances and allergies in our society ... and this is a highly challenging phenomenon for the food industry as some 20% of people in the UK are believed to be allergic to one food or another.
No added sugar, fat or eggs & dairy-free too ...
The first thing we did was to think clinically about the Battle Bakehouse products – and what stood out to us is that these recipes are in fact very sophisticated!
“Battle Bakehouse food products are created through the application of significant knowledge and are produced with the intention of replacing ingredients traditionally used in luxury food products with alternative ingredients that are both more healthy for the consumer yet do not detract from the quality and luxurious taste of the food”.
Consequently, and in consultation with Sainsbury's, we decided to position Battle Bakehouse as “The rather clever bakers that use the science of nature to create deliciously wholesome cakes”.
Scientific but no "Egg-Heads"
The personality of Kate Kent (founder of Battle Bakehouse) was also another specific attribute that we did not want to lose through pushing the “science of nature” route, too heavily across the branding ... Kate is an inspiration to all as she initially started the business from baking cookies at home to sell at farmers markets ... She says of the early days: “Basically, my daughter was at school and it was a case of needs must - I had to earn some money and find something to do that fitted in with her day”.
The business soon took off and three years ago Battle Bake House Ltd. began trading; supplying locally into Budgens as part of the Taste of Sussex range ... and now supplying into Waitrose and Sainsbury's stores nationwide ... “which Kate said is daunting and exhausting but at the same time very exciting”.
A lot of hard work and dedication
Battle Bakehouse has been built on three plus years of incredibly hard work and dedication—as well as the vision of the supermarkets that have recognised the benefits to their businesses in stocking these unique products created by Battle Bakehouse ... with so much hard work and good-will, success should be guaranteed, but still, we all wish Kate and her team “good luck” and we look forward to working with her on the next product range.
Battle Bakehouse™ was awarded a coveted listing at Sainsbury's through the supermarket's “Supply Something New” initiative. The supermarket was so taken by the company's range of handmade cakes that from July 2008, three of the Battle Bakehouse cake range will be stocked in 120 Sainsbury's stores.
The “Supply Something New” initiative was launched by Sainsbury's in 2006 where supermarket representatives were set the task of scouting out new and innovative products ... and the deliciously clever cakes from Battle Bakehouse caught their eye.
Fuga was asked to develop the packaging for Sainsbury's
Part of what attracted Sainsbury's to the cakes created by Battle Bakehouse was the fact they were rather unusual as Kate and her team had specifically developed these cake recipes to address the increasing occurrence of food intolerances and allergies in our society ... and this is a highly challenging phenomenon for the food industry as some 20% of people in the UK are believed to be allergic to one food or another.
No added sugar, fat or eggs & dairy-free too ...
The first thing we did was to think clinically about the Battle Bakehouse products – and what stood out to us is that these recipes are in fact very sophisticated!
“Battle Bakehouse food products are created through the application of significant knowledge and are produced with the intention of replacing ingredients traditionally used in luxury food products with alternative ingredients that are both more healthy for the consumer yet do not detract from the quality and luxurious taste of the food”.
Consequently, and in consultation with Sainsbury's, we decided to position Battle Bakehouse as “The rather clever bakers that use the science of nature to create deliciously wholesome cakes”.
Scientific but no "Egg-Heads"
The personality of Kate Kent (founder of Battle Bakehouse) was also another specific attribute that we did not want to lose through pushing the “science of nature” route, too heavily across the branding ... Kate is an inspiration to all as she initially started the business from baking cookies at home to sell at farmers markets ... She says of the early days: “Basically, my daughter was at school and it was a case of needs must - I had to earn some money and find something to do that fitted in with her day”.
The business soon took off and three years ago Battle Bake House Ltd. began trading; supplying locally into Budgens as part of the Taste of Sussex range ... and now supplying into Waitrose and Sainsbury's stores nationwide ... “which Kate said is daunting and exhausting but at the same time very exciting”.
A lot of hard work and dedication
Battle Bakehouse has been built on three plus years of incredibly hard work and dedication—as well as the vision of the supermarkets that have recognised the benefits to their businesses in stocking these unique products created by Battle Bakehouse ... with so much hard work and good-will, success should be guaranteed, but still, we all wish Kate and her team “good luck” and we look forward to working with her on the next product range.
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