Fuga Fuga Case Histories

The Capitas story is one of “success breeding success” — it is an old adage, but in this case a true tale demonstrating the wealth of talent delivering exceptional business resources into SME‘s and larger enterprises who in turn are using these external resources to maintain their own competitive advantage.

After a number of years working in the financial sector, and being instrumental in the success and growth of two different internationally acclaimed financial service organisations – the founding directors of Capitas decided to form their own team and implement their vision for an independent, diversified asset and commercial financing company.

This is when Fuga met the Capitas team
As already alluded to these guys knew exactly what they were going to offer into their marketplace, their service had been defined, their marketplace already expertly understood and they had already chosen their name and registered their company.

So what did Capitas want from Fuga?
Capitas approached Fuga and commissioned us to marry their vision for their new business & services with a brand and marketing presentation.

The company's presentation needed to fit comfortably into the financial services marketplace – but it also needed to convey the “heavy-weight” status that wholly reflected their marketplace experience, yet did not over-guild the lily as they themselves recognised that they were a new and growing company (despite the fact that they were about to offer a service that would be a breath of fresh air to FD‘s all over the country).

Helping Capitas to finance the future
With an exceptionally clear brief and a concise explanation of what Capitas Finance was to deliver – we set about the task of providing the marketing tools required for their launch.

Success breeding success
Over the last two years Capitas has maintained a steady and impressive pattern of growth, attracting both multinationals and SME‘s to their tailored-service offering – from the delivery of their initial launch material and a few service-specific brochures to boot – our relationship with Capitas has been aimed at helping to keep their marketing costs down through focusing activity on highly-targeted presentations … Soon enough we will work with them to broaden the marketplace awareness of their services – and this business is likely to grow to ten times its current size in half as many years—or less!