Fuga Fuga Case Histories

Muramour sets out to cover Europe—time to get busy building a product brand and market it into Europe.

As ever, the first thing we did was to review our clients research on the marketplace. Clearly the biggest market issue was price, with the high-end products such as “Digimura” dominating the choice of corporate specifiers and big architectural and interior design firms, the broader opportunities for bespoke wallcoverings (wallpaper) were not however being fully explored.

Muramour was developed to address this lower cost point potential and has been produced using materials that comfortably meet the Euro Class B fire regulations for public spaces (a fire rating that is a little less stringent than the UK Class O building regulations), and as a result the manufacturing cost was reduced thus providing the opportunity to pass on these price benefits into a broader marketplace for interior decoration.

Craftecazon & Muraspec have together created an opportunity for every artist, designer and digital printing house to produce wall-to-wall bespoke designs, murals, patterns, text, branding and photographs, all printable directly onto Muramour Digital Wallcoverings and no longer restricted to the high-ticket jobs, now everyone can choose to customise their office interiors, clubs, restaurants, bars and even their homes—the creative possibilities are endless.